Maybe I'm just thick... (don't answer that), and I'm not a perfume person anyway but I have never understood why every Xmas our TV screens are taken over by perfume ads. I first noticed it in France, but you see it here too to a lesser extent. Why do these companies spend so much on TV advertising? I understand they need you to know their product exists but who chooses a perfume based on anything but its smell? Last time I tried to sniff my telly screen I found it very hard to decide between the Chanel and the Yves Saint Laurent...
4 comments:
These ads are not targeted at women, but men. When they're struggling to find out what to buy their girlfriend they remember the ad and goes to the store and buys it. They don't know anything about fragrances and tastes, they just want to avoid giving a hair dryer. :)
Personally I perfer a deodorant with no perfume!
I agree that perfume ads are actually targeting men. Not only do they target a perfume gift for the Christmas holidays, but they also follow thru for the next holiday, Valentines Day!!!
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